Creating a book for an artist with an already established name and legacy can be difficult. With this book, there were many ideas that formed after seeing Freud's work for the first time.

What I wanted to encapsulate in this book was an uncomfortable, confined, feeling for the reader to experience. Freud's work evoke an unfortable feeling when looked at for the first time. With an extremely rigid design system, each page requires the reader to navigate through tight columns placed right against heavy blocks of text. Images being placed very close to type creates an almost claustrophic feeling. The book is meant to be picked up and its orientation will be changed in order for the reader to see some images clearly. Overall, the entire experience of reading this book is to evoke the discomfort that is felt in Freud's work.